Dr. Bivek Datta, PhD
Professor & Head of Institute (HOI) — Amity Institute of Travel & Tourism (AITT) & Amity Institute of Liberal Arts (AILA), Amity University Mumbai
Vice Principal (Travel & Tourism), Nepal College of Travel & Tourism Management (NCTTM), Kathmandu
Bridging empirical tourism intelligence, e-commerce consumer behavior, community-based eco-tourism, global cargo logistics, and AI governance in smart events to mentor the next generation of global hospitality and travel leaders.
Head of Institute, AITT & AILA
Amity University, Mumbai
20+
Years Academic Leadership
33+
Scopus / Peer Works
3,000+
Students Mentored
7,180+
ResearchGate Reads
108+
Citations & Impact
Join Amity Institute of Travel & Tourism (AITT), Mumbai
BTTM (Honours/Research - 4-Year NEP 2020), MTTM, BHM & PhD in Travel & Tourism. World-class infrastructure, GDS airline ticketing, global cargo certifications, and 100% placement track record.
Authored & Edited Reference Works
Emerging Trends in Indian Tourism and Hospitality: Transformation and Innovation
Editors: Bivek Datta
A landmark edited reference volume examining the technological, policy, and market transformations reshaping India's tourism and hospitality industry under modern developmental and digital mandates.
Post-COVID Tourism and Hospitality Dynamics: Recovery, Revival, and Re-Start
Editors: Bivek Datta, U. N. Shukla, S. K. Kulshreshtha
Comprehensive volume investigating post-pandemic recovery strategies, dynamic adaptation of regional markets, and technology infusion across South Asian and international travel systems.
Global Cargo Industry: Resilience of Asia-Pacific Shipping Industries
Editors: Bivek Datta, Harshada Rajeev Satghare
Authored and edited reference book addressing port mechanization, multimodal supply chains, geopolitical realignments, and shipping resilience across the Asia-Pacific region with special focus on India, Nepal, and regional transit corridors.
Core Research & Teaching Pillars
Synthesizing two decades of field investigations, doctoral dissertations, and international peer-reviewed contributions.
Digital Tourism & Online Consumer Behavior
Empirical models of traveler technology adoption and portal bottlenecks
Rigorous statistical modeling of business and leisure travelers' technology adoption (TAM), online travel portal (OTP) selection (MakeMyTrip, Yatra), payment security, and e-commerce friction points.
Sustainable, Regenerative & Eco-Tourism
CBET climate adaptation and overtourism carrying-capacity governance
Pioneering Community-Based Eco-Tourism (CBET) as a climate adaptation strategy in tea regions (Assam, Sri Lanka, Kenya), coastal overtourism mitigation in Alibaug, and Himalayan trail conservation in Nepal.
Niche Tourism (Spice, Wellness, Medical & Sacred)
High-value cultural, wellness and agro-experiential destination branding
Strategic positioning of Indian and Nepalese spices as high-value experiential tourism products, post-COVID wellness traveler behavioral shifts, Delhi NCR medical tourist satisfaction, and religious heritage impact at Boudhanath Stupa.
AI Governance in Events & Hybrid Hospitality
Responsible AI frameworks and leadership empathy in smart MICE
Formulating the Stakeholder-Centric Responsible AI Framework (SCRAIF) for smart festivals (CABI 2026), AI-enhanced experiential leadership (AIEL) in hybrid conventions (Taylor & Francis 2026), and organizational ambidexterity in family tourism firms.
Global Cargo, Ports & Maritime Logistics
Supply chain resilience and multimodal corridors in South Asia
Evaluating port efficiency, container turnaround times, customs automation, and infrastructure catalysts along the India-Middle East-European Union Economic Corridor (IMEEEC) and landlocked transit dynamics between Nepal and India.
Guinness World Records™ Official Credential (2025)
Participated as faculty leader with Amity University Maharashtra in achieving the World Record for the Largest Commercial Advertising Production Lesson (399 participants) in Mumbai on January 22, 2025.
University Circulars & Calls
Admissions Open 2025–2026: BTTM (Honours/Research), MTTM, BHM & PhD Programs
Applications are invited for admissions into undergraduate, postgraduate, and PhD programs at Amity Institute of Travel & Tourism (AITT) for the academic year 2025–2026.
Call for Book Chapters & Research Papers: 'Digital Transitions & Logistics in South Asian Tourism'
Scholars, faculty, and industry practitioners are invited to submit original book chapters for upcoming peer-reviewed international volumes edited by Dr. Bivek Datta.
NCTTM Kathmandu: Spring & Autumn Admissions Open for BTTM & BHM
Nepal College of Travel and Tourism Management (NCTTM), Kathmandu announces admissions for undergraduate tourism and hospitality programs.
Scopus & High-Impact Journal Papers
Community-Based Eco-Tourism (CBET) as a Climate Adaptation Strategy in Tea-Producing Regions: A Comparative Study of Assam, Nuwara Eliya, and Kericho
Comparative multiple-case study applying resilience theory, sustainable livelihoods framework, and empowerment theory to evaluate how community-based ecotourism buffers smallholder tea farmers against climate vulnerability and market volatility across India, Sri Lanka, and Kenya.
From algorithms to empathy: AI-enhanced experiential leadership in hybrid events
Introduces the AI-Enhanced Experiential Leadership (AIEL) framework, showing how human empathetic leadership mediates hyper-personalization algorithms, AR/VR attendee immersion, and real-time sustainability analytics in modern hybrid MICE events.
Study of consumer behaviour of tour and travel operators
Empirical investigation of traveler decision journeys when booking through tour and travel operators, identifying the relative weight of app usability, real-time agent responsiveness, and transparent payment cancellation terms.
Unveiling the Socio-Cultural Impact of Religious Tourism at Boudhanath Stupa in Kathmandu, Nepal
Quantitative Likert-scale investigation of local host residents and heritage caretakers around the UNESCO World Heritage Boudhanath Stupa in Kathmandu, evaluating socio-cultural revitalization, identity preservation, and commercialization frictions.
Collaborate on High-Impact Tourism & Logistics Research
Dr. Bivek Datta welcomes research proposals, edited book chapter contributions, and joint empirical inquiries with PhD scholars, faculty, and industry leaders across India, Nepal, and international universities.