Dr. Bivek Datta, PhD
Professor & Head of Institute — Amity Institute of Travel & Tourism (AITT) & Amity Institute of Liberal Arts (AILA), Amity University Mumbai
Vice Principal (Travel and Tourism), Nepal College of Travel and Tourism Management (NCTTM), Kathmandu, Nepal
Primary Institutional Office
Amity University Mumbai
AITT & AILA, Mumbai - Pune Expressway, Bhatan, Panvel, Maharashtra 410206, India
Official: bdatta@mum.amity.edu
Personal: bivekdatta@gmail.com
Two Decades of Higher Education Leadership & Scholarly Excellence
Dr. Bivek Datta is a distinguished academic leader, tourism strategist, and empirical researcher with over two decades of excellence in higher education, institutional governance, and scholarly inquiry. He currently serves as Professor and Head of the Institution at the Amity Institute of Travel and Tourism (AITT) and Amity Institute of Liberal Arts (AILA), Amity University Maharashtra (Mumbai), alongside serving as Vice Principal (Travel and Tourism) at the Nepal College of Travel and Tourism Management (NCTTM) in Kathmandu, Nepal.
Dr. Datta earned his Doctor of Philosophy (PhD) in Travel and Tourism from the Amity Institute of Travel and Tourism, Amity University Noida (2014–2018). His doctoral and post-doctoral research spans Online Tourist Purchase Behavior, E-Commerce & Online Travel Portals (MakeMyTrip, Yatra), Research Methodology, Sustainable & Regenerative Tourism (CBET & Overtourism Mitigation in Alibaug and Nepal), Spice & Culinary Tourism, Medical & Wellness Tourism, AI in Hybrid Events & Festivals, and Global Cargo & Maritime Logistics Management.
Over his 20+ year academic career across India, Nepal, and the UAE (including appointments at Amity University Dubai and Vishwakarma University Pune), Dr. Datta has authored and edited 33 Scopus-indexed and peer-reviewed research papers, edited books, and international book chapters, alongside filing an intellectual patent. He is the co-editor of the landmark reference volume Global Cargo Industry: Resilience of Asia-Pacific Shipping Industries (IGI Global, 2024, 320 pp.) and a regular contributor to leading global publishers including Routledge / Apple Academic Press, Emerald Publishing, CABI, and IEEE.
A dedicated mentor who has guided more than 3,000 students across undergraduate, postgraduate, and doctoral programs, he was honored with the Best Teacher Award (2021) and holds an official Guinness World Records Credential (January 2025) achieved with Amity University Maharashtra. Dr. Datta also actively contributes as a verified peer reviewer for international Elsevier journals including Transportation Research Interdisciplinary Perspectives.
20+
Years Experience
33+
Publications
3,000+
Students Mentored
108+
Citations
Academic & Leadership Career Trajectory
Synchronized with verified ORCID (0000-0001-5090-5607) and institutional records.
Professor & Head of Institute (HOI)
Amity Institute of Travel & Tourism (AITT) & Amity Institute of Liberal Arts (AILA), Amity University Mumbai
Panvel, Mumbai, Maharashtra, India
Directing academic operations, research administration, industry partnerships, and curriculum alignment for BTTM (Honours/Research), MTTM, BHM, and PhD doctoral programs across Western India's premier multidisciplinary campus.
Vice Principal (Travel and Tourism)
Nepal College of Travel and Tourism Management (NCTTM)
Kathmandu, Nepal
Spearheading academic governance, Himalayan tourism research initiatives, faculty development, and international accreditation for NCTTM, Nepal's pioneer institution in travel and hospitality education.
Associate Professor (Travel & Tourism)
Vishwakarma University (VIT Group)
Pune, Maharashtra, India
Led undergraduate and postgraduate tourism research programs, published Scopus-indexed studies on post-COVID wellness tourism and spice tourism positioning, and developed industry internship linkages.
Assistant Professor
Amity Institute of Travel and Tourism, Amity University Noida
Noida, Uttar Pradesh, India (with international assignments at Amity University Dubai)
Over 11 years of high-impact teaching, doctoral research on online travel portals (MakeMyTrip, Yatra), curriculum modernization, international study tour coordination, and mentoring 1,500+ undergraduate and postgraduate scholars.
Education & Qualifications
Doctor of Philosophy (PhD) in Travel & Tourism
Amity Institute of Travel and Tourism, Amity University Noida
Focus: Empirical Studies on Online Tourist Purchase Behavior, Technology Adoption, and Bottlenecks of Online Travel Portals in India
Master's in Tourism Management (MTM / MTTM)
Premier Indian Tourism University
Focus: Specialization in Tourism Marketing, Air Ticketing (GDS), and Global Tour Operations
Honors, Awards & Credentials
Guinness World Records™ Official Credential
Guinness World Records & Amity University Maharashtra
Officially recognized for participation in setting the World Record for the Largest Commercial Advertising Production Lesson (399 participants) held on 22 January 2025 in Mumbai, India.
Verify Credential OnlineBest Teacher Award
Amity / Academic Consortium
Conferred in recognition of pedagogical innovation, student mentorship, digital learning adoption, and high-impact tourism research publications.
Lead Volume Editor & Author
IGI Global Scientific Publishing (USA)
Selected to edit the landmark research reference book 'Global Cargo Industry: Resilience of Asia-Pacific Shipping Industries' (320 pp).
Verify Credential OnlineVerified Peer Reviewer
Transportation Research Interdisciplinary Perspectives (Elsevier)
Serving as certified peer reviewer for Scopus/WoS-indexed high-impact transportation and tourism journals.
Verify Credential Online